Our design aimed to capture the essence of subtle energy and balance that Aura stands for. We used soft, harmonious colors and fluid, organic shapes to reflect the natural, nurturing elements of their services. The typography was carefully selected to convey a sense of calm and elegance, while the overall design exuded a serene, welcoming vibe. By focusing on the delicate interplay between inner radiance and outer glow, we crafted a brand that not only visually resonates but also aligns with Aura's mission to heal and nurture skin from the inside out.